Three LinkedIn messages to reach the manager hiring a salesperson or SDR, built on the job ad, and the prompt to adapt them to your business.
Day 1
Hi Julien, the SDR ad you shared says the new hire will build their own account lists in manufacturing. Will that targeting be ready when they start, or is it part of their onboarding? I ask because an SDR starting from a blank page often needs several weeks to find their rhythm.
Why it worksThe message quotes a task written in the ad and speaks to the manager who shared it, without treating the hire as a need or commenting on Lumio’s growth.
Day 5, no reply
Julien, an idea for your SDR’s first weeks: hand them the criteria that set your best customers apart before handing them accounts, so they build their lists on the right target. Are those criteria written down anywhere at Lumio?
Why it worksThe second message gives advice Julien can use without you and asks a new question instead of repeating the first one.
Day 12, no reply
Julien, last message from me. Should I check back once the SDR has started, or is it already sorted? Either answer works for me.
Why it worksThe last message leans on a date Julien knows, the SDR’s start, and gives him an easy way out.
The fact the person postedThe question tied to your offer
The prompt takes the three messages, asks you a few questions about your offer and your prospect, then rewrites them while keeping what makes them work.
You are an expert in B2B prospecting on LinkedIn. I want to adapt three LinkedIn messages to my business. They were written for this situation: a company I’m targeting is hiring a salesperson or an SDR, and the manager shared the job ad. Before writing anything, ask me these questions one at a time, waiting for my answer each time: 1. What does my company sell, and to whom? 2. Which role is the company hiring for, and who shared the ad? 3. Which task described in the ad relates to what I sell? 4. Which useful idea or resource can I offer the manager in the second message? Then rewrite each of the three messages below for my business, keeping its length and what makes it work, noted under each message. Rules: each message stays under 400 characters and makes sense even if the previous ones weren’t read. No generic congratulations, no introduction of my company, no “just following up” and no proposed time slots, no assumptions about budget or buying plans, one question per message. If an answer is missing, ask for it rather than making it up. The three original messages: [Message 1 · Day 1] Hi Julien, the SDR ad you shared says the new hire will build their own account lists in manufacturing. Will that targeting be ready when they start, or is it part of their onboarding? I ask because an SDR starting from a blank page often needs several weeks to find their rhythm. What makes it work: The message quotes a task written in the ad and speaks to the manager who shared it, without treating the hire as a need or commenting on Lumio’s growth. [Message 2 · Day 5, no reply] Julien, an idea for your SDR’s first weeks: hand them the criteria that set your best customers apart before handing them accounts, so they build their lists on the right target. Are those criteria written down anywhere at Lumio? What makes it work: The second message gives advice Julien can use without you and asks a new question instead of repeating the first one. [Message 3 · Day 12, no reply] Julien, last message from me. Should I check back once the SDR has started, or is it already sorted? Either answer works for me. What makes it work: The last message leans on a date Julien knows, the SDR’s start, and gives him an easy way out.