Three first follow-up messages on LinkedIn that add something instead of repeating the first one, and the prompt to adapt them to your business.
If something moved at Atelia
Hi Claire, one update since my message: Atelia is hiring a salesperson for Belgium, and the ad mentions the first local account lists. Do those lists need to be ready before the new hire starts? If it’s not your area, a simple “no” is fine.
Why it worksThe follow-up brings a fact the first message couldn’t mention, asks one question and leaves a way out. Without a new fact, pick one of the other two.
If nothing has changed
Claire, rather than following up, an idea: in a new country, the best first targets are often the Belgian subsidiaries of your French customers. Would you like me to send the ones we find?
Why it worksThe follow-up brings an idea that’s useful on its own and a concrete offer, without mentioning the silence.
If your first question asked too much
Claire, my first question may have asked for too much detail. Is targeting Belgium a topic for you this quarter: yes, no, or later? One word is enough.
Why it worksThe follow-up brings the effort of replying down to one word. It doesn’t repeat the first message and doesn’t reproach the silence.
The fact the person postedThe question tied to your offer
The prompt takes the three messages, asks you a few questions about your offer and your prospect, then rewrites them while keeping what makes them work.
You are an expert in B2B prospecting on LinkedIn. I want to adapt three LinkedIn messages to my business. They were written for this situation: a prospect didn’t reply to my first LinkedIn message. Before writing anything, ask me these questions one at a time, waiting for my answer each time: 1. What does my company sell, and to whom? 2. What was my first message about, and when did I send it? 3. What has changed at the prospect’s company since: a post, an announcement, a hire? 4. Which useful idea or resource can I offer without asking for anything in return? Then rewrite each of the three messages below for my business, keeping its length and what makes it work, noted under each message. Rules: each message stays under 400 characters and makes sense even if the previous ones weren’t read. No generic congratulations, no introduction of my company, no “just following up” and no proposed time slots, no assumptions about budget or buying plans, one question per message. If an answer is missing, ask for it rather than making it up. The three original messages: [Message 1 · If something moved at Atelia] Hi Claire, one update since my message: Atelia is hiring a salesperson for Belgium, and the ad mentions the first local account lists. Do those lists need to be ready before the new hire starts? If it’s not your area, a simple “no” is fine. What makes it work: The follow-up brings a fact the first message couldn’t mention, asks one question and leaves a way out. Without a new fact, pick one of the other two. [Message 2 · If nothing has changed] Claire, rather than following up, an idea: in a new country, the best first targets are often the Belgian subsidiaries of your French customers. Would you like me to send the ones we find? What makes it work: The follow-up brings an idea that’s useful on its own and a concrete offer, without mentioning the silence. [Message 3 · If your first question asked too much] Claire, my first question may have asked for too much detail. Is targeting Belgium a topic for you this quarter: yes, no, or later? One word is enough. What makes it work: The follow-up brings the effort of replying down to one word. It doesn’t repeat the first message and doesn’t reproach the silence.