For founders
Find your next customers without hiring an SDR.
You know better than anyone who your product is for, but you don’t have time to work out who to contact. Klairon finds the decision-makers who look like your customers, spots the right moment to reach out and sends them a sequence written in your voice.
You’re the best salesperson in the company, and the busiest.
- 01
“I prospect when I have time, which means never.”
Between the product, customers and hiring, prospecting always comes last. It happens in bursts, and your pipeline dries up during the busy weeks.
- 02
“It takes me an hour to write a single message.”
Before writing anything, you find the right person, read their profile and look for a reason to reach out, all for a message that may never get a reply.
- 03
“It’s too early to hire an SDR.”
A first sales hire is expensive and takes months to ramp up, while prospecting tools assume someone full-time to run them.
Your prospecting moves forward while you work on the product.
- 01
Describe your ideal customer once
Klairon reads your website and suggests an ideal customer profile with the industries, company sizes and roles to target. Once you’ve corrected it, it finds the companies and decision-makers that match.
- 02
Know who to contact each morning, and why
Klairon watches your prospects and tells you as soon as something happens on their side, whether it’s a funding round, a new hire or a post about your topic. Each signal comes with one sentence explaining why now is the time to write.
- 03
Messages that sound like you
Klairon writes from the signal, the prospect’s profile and what you sell. Each message mentions a specific fact and keeps your way of speaking, so it stands apart from the templates your prospects get every day.
- 04
Sending and follow-ups happen without you
Klairon finds each decision-maker’s email and phone number, sends the sequence and follows up at the right time. You approve each message or let everything run on autopilot, and the conversation comes back to you as soon as a prospect replies.
All your prospecting, over a morning coffee.
In the morning
You go through today’s signals and approve the sequences you like, unless autopilot is already handling them.
During the day
Klairon sends the messages and follow-ups while you stay focused on the product and your customers.
When a prospect replies
Their reply lands in your inbox with the signal that triggered it, so you know right away what to talk about.
Messages to get you started.
- New role
After a new role
Hi Claire, in the post announcing your move to Atelia, you list opening the Belgian market among your priorities. Do the account lists for that market already exist, or are you starting from a blank page? I ask because that’s often where the first weeks go.
See the template - Sales hiring
After a sales hire
Hi Julien, the SDR ad you shared says the new hire will build their own account lists in manufacturing. Will that targeting be ready when they start, or is it part of their onboarding? I ask because an SDR starting from a blank page often needs several weeks to find their rhythm.
See the template - Follow-up
First follow-up
Hi Claire, one update since my message: Atelia is hiring a salesperson for Belgium, and the ad mentions the first local account lists. Do those lists need to be ready before the new hire starts? If it’s not your area, a simple “no” is fine.
See the template
What you need to know.
Enough to review the sequences it suggests and reply to the prospects who get back to you. With autopilot on, only the replies are left.
Yes, because Klairon handles the parts that take method: finding the right people, picking the moment and writing the first message. All that’s left is talking about your product, which you already do better than anyone.
It takes over the most time-consuming part of the job, from research to follow-ups. Meetings and sales conversations stay with you, and you can hire once the volume calls for it.
No. Each message starts from a specific fact about the prospect, such as a funding round, a post or a new hire, and uses the way you present your offer.