Three LinkedIn messages to reach a company opening an office or entering a new market, and the prompt to adapt them to your business.
Day 1
Hi Nina, you reposted the opening of NovaDesk’s office in Madrid. Are the target accounts for that office already defined, or is that work starting with the opening? I ask because that work often lands with sales operations.
Why it worksThe message starts from the announcement without mentioning growth or hiring, and goes to the person who organizes the sales work.
Day 5, no reply
Nina, something that often comes up when an office opens: multinational accounts end up targeted from both Paris and Madrid. Has the split of those accounts between the two offices been decided?
Why it worksThe second message raises a concrete problem Nina will likely face, and asks a new question instead of repeating the first one.
Day 12, no reply
Nina, last message from me. Is this targeting yours, or will it belong to whoever runs the Madrid office? I’ll reach out to the right person.
Why it worksThe last message lets Nina point you elsewhere without committing. If she does, mention her in your message to that person.
The fact the person postedThe question tied to your offer
The prompt takes the three messages, asks you a few questions about your offer and your prospect, then rewrites them while keeping what makes them work.
You are an expert in B2B prospecting on LinkedIn. I want to adapt three LinkedIn messages to my business. They were written for this situation: a company I’m targeting is opening an office or entering a new market. Before writing anything, ask me these questions one at a time, waiting for my answer each time: 1. What does my company sell, and to whom? 2. Which company is expanding, into which market, and who shared the announcement? 3. Which work does opening that market require that relates to what I sell? 4. Which concrete problem might that opening create, one I can raise in the second message? Then rewrite each of the three messages below for my business, keeping its length and what makes it work, noted under each message. Rules: each message stays under 400 characters and makes sense even if the previous ones weren’t read. No generic congratulations, no introduction of my company, no “just following up” and no proposed time slots, no assumptions about budget or buying plans, one question per message. If an answer is missing, ask for it rather than making it up. The three original messages: [Message 1 · Day 1] Hi Nina, you reposted the opening of NovaDesk’s office in Madrid. Are the target accounts for that office already defined, or is that work starting with the opening? I ask because that work often lands with sales operations. What makes it work: The message starts from the announcement without mentioning growth or hiring, and goes to the person who organizes the sales work. [Message 2 · Day 5, no reply] Nina, something that often comes up when an office opens: multinational accounts end up targeted from both Paris and Madrid. Has the split of those accounts between the two offices been decided? What makes it work: The second message raises a concrete problem Nina will likely face, and asks a new question instead of repeating the first one. [Message 3 · Day 12, no reply] Nina, last message from me. Is this targeting yours, or will it belong to whoever runs the Madrid office? I’ll reach out to the right person. What makes it work: The last message lets Nina point you elsewhere without committing. If she does, mention her in your message to that person.