Three LinkedIn messages to reach a decision-maker who just started, without hollow congratulations, and the prompt to adapt them to your business.
Day 1
Hi Claire, in the post announcing your move to Atelia, you list opening the Belgian market among your priorities. Do the account lists for that market already exist, or are you starting from a blank page? I ask because that’s often where the first weeks go.
Why it worksThe message quotes a priority Claire wrote herself, without congratulations or a company introduction. The question takes one sentence to answer, and the last line says why you ask.
Day 5, no reply
Claire, an idea for Belgium: rather than a full database, start with the accounts where something just changed, a new hire, a new leader, an announcement. Would you like me to send the ones we’re spotting this week on your target? No strings attached.
Why it worksThe second message isn’t a bump: it brings an idea that helps even without a reply, then a concrete offer Claire can accept in one word.
Day 12, no reply
Claire, I’ll stop here so I don’t clutter your inbox. Should I check back in three months, or is the Belgian market already covered? One word is enough, and either answer is fine.
Why it worksThe last message closes the thread without reproach and offers two easy answers, including “later”. After that, react to her posts rather than writing again.
The fact the person postedThe question tied to your offer
The prompt takes the three messages, asks you a few questions about your offer and your prospect, then rewrites them while keeping what makes them work.
You are an expert in B2B prospecting on LinkedIn. I want to adapt three LinkedIn messages to my business. They were written for this situation: a decision-maker just started a new role at a company I’m targeting. Before writing anything, ask me these questions one at a time, waiting for my answer each time: 1. What does my company sell, and to whom? 2. What role did the person just take, and at which company? 3. What did they post or announce when they started: a priority, a project? 4. Which useful idea or resource can I offer them in the second message? Then rewrite each of the three messages below for my business, keeping its length and what makes it work, noted under each message. Rules: each message stays under 400 characters and makes sense even if the previous ones weren’t read. No generic congratulations, no introduction of my company, no “just following up” and no proposed time slots, no assumptions about budget or buying plans, one question per message. If an answer is missing, ask for it rather than making it up. The three original messages: [Message 1 · Day 1] Hi Claire, in the post announcing your move to Atelia, you list opening the Belgian market among your priorities. Do the account lists for that market already exist, or are you starting from a blank page? I ask because that’s often where the first weeks go. What makes it work: The message quotes a priority Claire wrote herself, without congratulations or a company introduction. The question takes one sentence to answer, and the last line says why you ask. [Message 2 · Day 5, no reply] Claire, an idea for Belgium: rather than a full database, start with the accounts where something just changed, a new hire, a new leader, an announcement. Would you like me to send the ones we’re spotting this week on your target? No strings attached. What makes it work: The second message isn’t a bump: it brings an idea that helps even without a reply, then a concrete offer Claire can accept in one word. [Message 3 · Day 12, no reply] Claire, I’ll stop here so I don’t clutter your inbox. Should I check back in three months, or is the Belgian market already covered? One word is enough, and either answer is fine. What makes it work: The last message closes the thread without reproach and offers two easy answers, including “later”. After that, react to her posts rather than writing again.